Siamese Rosewood is rooted in Chinese tradition that is thousands of years old. The red color of Rosewood is associated with the Chinese symbolic attribution of “luck” to the color red, and was even used to provide the furniture for the Forbidden City. 

Protecting and restoring rosewood can bring about multiple benefits to our environment, societies and economies. It is worth more standing than felled. The value of Rosewood goes beyond our environment, society, and economies but also for the preservation of the rich cultural heritage in China and many Lower Mekong countries. 

The Glasgow Leaders' Declaration on Forest and Land Use announced at the COP 26 UN Climate Change Conference was endorsed by more than 140 countries, which account for more than 90% of the world's forests. Countries committed to work together to halt and reverse forest loss and land degradation by 2030.

Rosewood is critical to the health of indigenous forests, our planet and people.The Lower Mekong region boasts immense biodiversity, including 20,000 plant species and 1,200 species of birds. Many of these, including Rosewood, is at risk of becoming endangered. Rosewood is critical to the survival of thousands of species that live in the forests.

Thailand, one of the source countries for Rosewood reported that 11billion baht worth of Rosewood was seized in 2018. Globally, the United Nations Office for Drugs and Crime (UNODC) reports that 8.3 million kilograms of illegally trafficked Rosewood was seized worldwide between 2005-2015.