The second edition of Pictures for Purpose will raise awareness for the UN Decade on Ecosystem Restoration, with the majority of proceeds going to Justdiggit: a Dutch NGO on a mission to cool down our planet CO2 emi through the restoration of degraded ecosystems.
Since the advent of the global pandemic, we’ve witnessed change like we could never have imagined. Our priorities have shifted, our needs rethought, and our lifestyles transformed to cope with the implications of a new and unknown disease. But the enduring power of collective empathy became apparent during Pictures for Purpose’s successful inaugural edition in 2020, which raised money for the Dutch food bank, supporting those most affected by the unforeseen economic and social impact of the pandemic.
Although community success stories like these are always encouraging, many of us wonder when the climate crisis will be treated with the same urgency. How is it that we can mobilise in the face of a new threat, but allow another desperate crisis to smoulder on in the background? And how long do we have left to act decisively?
In times like these art can fulfil a crucial role. Artists can create awareness through their work, shedding light on a variety of important causes. The medium of photography becomes an ideal tool to inspire, connect and implement change during challenging times.
For their second edition, the Dutch initiative Pictures for Purpose will seek to raise awareness for the implications of climate change, as well as secure valuable channels of support for an organization fighting against it.
Pictures for Purpose is pleased to announce a second print sale fundraiser, which will run from 7th June – 21st June 2021, featuring works by 36 international artists.
In collaboration with Justdiggit and in support of the United Nations Environment programme, Pictures for Purpose hopes to spotlight the UN Decade on Ecosystem restoration, running from 2021-2030. In a global call to action, the UN decade draws together political support, scientific research and financial muscle to massively scale up restoration. For this fundraiser, the proceeds will be raised for the NGO Justdiggit. With the support of partners like Justdiggit- this UN initiative is designed to prevent, halt and reverse the loss and degradation of ecosystems worldwide.
About Justdiggit
Justdiggit is on a mission to cool down the earth by making dry land in Africa green again. The projects that Justdiggit initiates together with local partners in various African countries have positive effects on the preservation of biodiversity, livelihood and climate. They use the power of communication and (mobile) technology to scale up the regreening process. Justdiggit's ultimate goal is to eventually have African farmers themselves regreen their own land. Nature based solutions are 37% of the solution to global warming.
Working with a range of grassroots partners in Sub-Saharan Africa, Justdiggit is committed to reviving lost ecosystems, with an emphasis on regreening millions of hectares of land where vegetation is threatened by climate change.
“Justdiggit is a Dutch initiative of international relevance with a global impact; they are actively working with local partners in Sub-Saharan Africa and are official partners of the United Nations Environment Programme. Justdiggit proves that, as an initiative or organization from a relatively small country, you can establish valuable collaborations and make a positive change in the fight against the climate crisis”, say Kunna Haan and Isabella van Marle, founders of Pictures for Purpose.
Collaboratively Pictures for Purpose hopes to support the Regreen Revolution. The proceeds from this fundraiser will be shared between Justdiggit and, at their discretion, the participating artists themselves, to account for lost revenue during the ongoing coronavirus pandemic, to account for lost revenue during the ongoing corona virus pandemic
Details of the print sale
For two weeks, works by 36 international artists will be available for just €125. The fundraiser offers a unique range of established names and emerging talent from across the globe, with many of the featured works embodying hope, shedding light on our changing environment, or spotlighting the relationship between humans and the natural world. Participating artists include Dana Lixenberg (NL), Jack Davison (UK), Melanie Bonajo (NL), Gregory Halpern (US), Min Hyun Woo (KR), Joana Choumali (CI) and Hashem Shakeri (IR).
As before, the participating artists – who themselves have lost valuable streams of income in recent months – may opt to receive a proportion of proceeds from the sale of their works. In each case, a minimum of 50% of the proceeds are donated to Justdiggit.
The fundraiser runs for two weeks, from Monday 7th June to Monday 21st June through the online platform www.picturesforpurpose.org.
Visit www.decadeonrestoration.org and www.justdiggit.org to learn more about the cause.
Pictures for Purpose
Pictures for Purpose is a creative initiative by photography advisor and curator Isabella van Marle, creative director Kunna Haan, digital marketer Tijn Benedek and designer Raisa Kingma. The platform aspites to support pressing causes and various groups in our community. For direct contact please send an email to [email protected].
Let’s make our planet greener together.
www.instagram.com/picturesforpurposeorg
